Design & Development
Apr. 2025
Locus
Locus is a conversion-led real estate showcase I designed and built end to end. The site walks a visitor from first impression to inquiry: a full-viewport hero with trust stats, four service entry tiles, featured listings in a Swiper carousel, testimonials, FAQ, and closing CTAs — plus dedicated routes for About, Services, a filterable Properties catalog, individual property pages with gallery and inquiry forms, and Contact.
Each listing page carries photos, specs, and CTAs so a buyer can evaluate a property without leaving the journey. Testimonials and FAQ address common objections before the contact form — easing hesitation on high-stakes decisions. Motion and carousels run only where interactivity is needed; other pages are server-rendered for faster load times.
Home hero: “Discover Your Dream Property with Locus” headline, supporting copy, Learn More / Browse Properties CTAs, trust stats row, and a layered hero visual on the dark panel — the main entry into the journey.
Featured Properties: section header, Swiper carousel of listing cards (photo, price, bed/bath/type stats, View Details), and a path to the full catalog — inventory surfaced early on the home page.
Testimonials: “What Our Clients Say” block with a Swiper of client quotes, avatars, and carousel controls — social proof before the visitor moves to FAQ or contact.
FAQ: scannable questions and answers about Locus services and the buying process — reduces hesitation and warms visitors before the contact form.
Service tile “Unlock Property Value”: property icon, headline, and Framer Motion hover glow on the four-tile feature strip — routes to Services and frames valuation as a core offer.
Service tile “Smart Investments, Informed Decisions”: sun icon, investment-focused headline, and the same motion-polished card treatment — positions strategic advisory before the next click to About.